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I want to let you in on a little secret...
Influencer marketing has grown to become a $13 billion industry and promises to be even more lucrative in the future. Becoming a successful influencer goes beyond simply creating content and focusing on vanity metrics. In order to do this you need to have a . . .
strategy
LET'S TALK
strategy
If you're committed to growing your influencer business, you'll need a winning influencer strategy.
And I'm going to show you how to create one!
These three areas are essential to your influencer strategy:
leveraging your
value
establishing yourself as an expert
tapping into your "secret sauce"
INFLUENCER STRATEGY
Let's get real honest, is this you?
✔️ I have no clue what I'm doing, let alone where to go from here!
✔️ I think I need 10k followers before I can monetize my platforms.
✔️ I can't create quality content because I don't have professional equipment.
✔️ It's too late! The influencer space is over saturated.
✔️ I don't have years of experience or a background in marketing
You can do this! I'm living proof.
I've been right where you are - small following, no direction, and just posting content to post trying to learn how monetize my influence. Not to mention the self-doubt, fear of failure, ever present imposter syndrome, and feeling like there were already tons of people doing this, so what made me special?!
Fast forward to today - I'm landing four-figure deals with under 3k followers on Instagram after taking my business full time two years ago. I had to shift my mindset to create an influencer strategy that took my influence and business to the next level.
We can strategize any of these topics together:
Identify Niche
Determining what area within your industry you want to focus on helps target a more specific audience, allowing you to tailor your content.
Professional Networking
Networking and collaborating within your industry and with fellow influencers can help grow you brand as an influencer.
Social Media Optimization
To grow your following it is crucial to choose the social media platforms that best fit your niche and targeted audience.
Growth Strategies
Applying proper growth strategies can help you grow your audience, increase revenue, and build a successful personal brand.
Content Strategy
To establish your presence, you need to provide high-quality, relevant content that showcases you are an expert and valuable resource.
Business / Legal
Ensuring your brand, reputation, and business is adequately protected as an influencer is very important.
Brand Collaborations
Reaching out to brands and businesses is essential to becoming a paid influencer and gaining more opportunities.
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+Monetization Options
As an influencer, there are so many ways to monetize your following and boost your income beyond brand partnerships.
Meet Santeka Grigley
Before becoming a content creator and business coach I worked across non-profit and for profit industries in strategic planning and management. After 10+ years of guiding company growth, goals, and plan development, I can confidently say I am an expert in identifying, addressing, and overcoming obstacles to help businesses/brands achieve their vision. I have a proven track record in developing functional, marketing and business strategies; project management; operational efficiency; and optimizing teams. My financial success includes achieving over $1.6 million in revenue, eliminating fiscal deficits, exceeding monthly profit objectives by 20% on average, and grossing over a quarter million in annual sales.
Fast forward to today - I've built a five-figure business; I'm landing four-figure deals as a nano influencer (under 3k followers on IG); curating campaigns for esteemed brands such as Sam's Club, Instant Brands, and IHG Hotels and Resorts; and coaching clients on how to effectively develop, build, and sustainably grow their business. I'm not new to this, I'm true to this!
So what do you say...
How would it feel to grow your engagement, have creative clarity and the confidence to show up authentically, and turn your brand into a profitable business?
Influencer Strategy Session
LET'S TALK
details
・Single video call to help you build your influencer business focusing on personal branding, social media, working with brands, etc.
・Text support from 9am-5pm EST for 48 hours to guide your progress towards implementing your winning strategy. * (only applicable for 60-Minute session)
・Actions/tips to improve your content, diversify, and increase monetization.
・Strategy session brief from our call delivered right to your inbox.