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Wish Local Empowerment Program (Black-owned Small Businesses) | $500-$2,000

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Who: Must be a Black-owned business, must be 18+ years of age

Deadline: No deadline, on-going program


They recognize that as a large e-commerce company they have the responsibility to help uplift others. Black-owned small businesses have long faced hardship due to systemic racism. But small businesses like yours are integral to the makeup of America. So they are dedicating a $2M dollar fund to give roughly 4,000 Wish Local small business partners financial support. The selected recipients will receive amounts between $500 - $2000. This program will only be open to Black-owned stores, to help promote equality and diversity in American business.

Wish Local is a series of programs that allows small businesses to partner with Wish. Stores select which programs to participate in. They can sell their inventory on Wish, act as neighborhood Wish pickup locations, source wholesale items, and more. Wish is a mobile-shopping app that has over 500 million shoppers around the world. When you partner with Wish you gain access to Wish’s huge consumer base.

Evaluation Criteria | WLEP for Black-owned Small Businesses

All applicants must meet the following criteria:

  • You have a Black-owned business

  • You are 18+ years of age

  • Your store has 20 or fewer employees

  • Your store is a brick-and-mortar shop within the United States

  • Your store earns an average annual revenue under $1M

  • If selected for the program, you must join Wish Local

Grantee Obligations

There are no specific requirements on how to allocate the funds. However, you're encourage you to put the money towards one of the suggestions below. Use the money to:

  • Keep your workforce employed

  • Pay rent, operation or inventory costs

  • Connect with new customers

  • Provide opportunities for your community


The selected recipients will receive amounts between $500 - $2000 and must join Wish Local.

Are you ready to grow your business? Check out The Creator Parlor® for on-demand educational videos, free digital resources, and so much that will help you reach your business goals!


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Hey Y'all!

I'm Santeka - a colorful, outspoken Southern woman that landed in New Jersey. Welcome to my corner of the internet where I share travel, food, twirlable moments, DIY pjojects, and fixer upper inspiration all while living my life out loud! My favorite gig is helping entrepreneurs leverage their table to grow their business.


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